Make Your Business Eco Friendly

Before you start planning, you must make an inventory about items in your office, your marketing strategy, the way you use printers, and the habits of your employees. Then you have to ask yourself what are the most widely consumed products in your office?

One of the greatest consumables is paper. Your traditional paper must be used and never purchased again. You should think about changing your traditional paper into recycled, sustainable paper products. A local supplier of this kind of paper might be the best choice for your business.

You must rethink your company’s marketing strategy also: if you relied heavily on print advertisements, than forget about it. Flyers, postcards and mass mailings have to be replaced by internet marketing, flash banner ads and search engine optimization. You can redesign your home page also, so that it can give more information on your company and products. You may consider relying on viral videos, as these are the most effective campaign tools at present time. You also should use for printing your business cards and brochures soy ink and recycled paper.

You could consider a well-written e-mail for cold-contact sales, instead of giving out flyers and sending out traditional mails. As there is good chance that flyers will be thrown to the next garbage bin, you can save this way a lot of time, energy and money.

Then it can be a good idea to replace your outdated office electronics with Energy Star rated appliances. You should consider buying laptops instead of desktop systems, as these use 90% less energy and also have power management features.

Company kitchen can be a place where your business also can become environmentally friendly: you can change the old freezer to a new one, and you could buy traditional dishes that can be washed instead of the plastic plates and cups.

Then you can have a look at your car fleet. If your employee must use company cars a lot, then changing those to hybrids or electric cars can be a good idea. Hybrid and electric may sound like science fiction to you, and you are right: these technologies are not mature yet. But if you are thinking about buying new cars, you should buy at least some low-emission ones.

 

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